WhiskAds place your brand directly into recipe content, shopping lists and shoppers’ grocery carts.
WhiskAds can be targeted in the following ways:
- Ingredient
- Recipe type
- Geographic location
- Recipe site
1. Targeting based on ingredient
Ideal for: Advertising a branded product directly alongside an ingredient within a recipe.
Requirements:
-- Brands and Whisk collaborate to create a list of ingredients where the brand can effectively advertise within recipes.
Examples of targeting requests are recipes that call for:
-- Basil (fresh or dried)
-- Minced beef
-- Butter
2. Targeting based up recipe type
Ideal for: Advertising branded products that might not appear within a recipe, but would complement it (e.g. aluminium foil advertised on a roast chicken recipe).
Requirements:
-- Brands and Whisk collaborate to create a list of specific recipes (chocolate brownies) or recipe types (all baking recipes) where the brand’s ads will be most effectively placed.
Examples of targeting requests:
-- Ketchup on all burger recipes
-- Laundry stain remover on tomato-based recipes
-- Red wine on all beef/steak recipes
3. Geographic location targeting
Ideal for: Displaying localised ads to shoppers in specific locations around the world.
Requirements:
-- Brands identify geographic locations they wish to target.
Examples of targeting requests:
-- London only
-- UK only
-- Worldwide
4. Recipe site targeting (purchased via Whisk recipe publishers)
Ideal for:
-- Displaying ads on specified publisher websites.
-- Displaying bespoke ads on various publisher websites.
Requirements:
-- Brands and Whisk collaborate to identify which publisher sites are best for brand campaign objectives.
Examples of targeting requests:
-- Allrecipes.co.uk only
-- All Whisk UK publishers only
-- Entire internationalWhisk publisher network
WhiskAds can be displayed in the following countries and languages:
Countries: Argentina, Australia, Canada, France, Germany, Mexico, The Netherlands, Poland, United Kingdom, United States.
Languages: English, French, Polish, Spanish, German, Dutch.